HeyGen

What is HeyGen?

Key Features

Avatar IV (April 2025)

• Single photo → lifelike video in seconds
• Advanced intonation & emotion: Diffusion-inspired audio-to-expression
• Analyzes vocal tone, rhythm, emotion
• Photorealistic facial movements with real timing
• Head tilts, natural pauses, subtle cadences, micro-expressions
• Best for non-human faces: Cartoons, animated, pets, aliens, 3D models
• Speed: Instant, on-the-fly communication

• 200 GenCredits/month (Creator/Team) = 10 min Avatar IV
• API: Pro $99 (100 credits = ~16.7 min), Scale $330 (660 credits = ~110 min)

AI Video Avatars

• Text-to-video: Script → avatar video
• Photo avatar: Upload photo → animated talking avatar
• Custom avatars: Record yourself or use paid actors
• Lifelike movements: Realistic gestures, expressions
• Voice cloning: Replicate your voice
• 120+ avatars, 300+ voices, 300+ templates

Video Translator

• 175+ languages & dialects
• Lip-sync AI: Syncs lips with translated audio
• Multilingual voice cloning
• Edit and proofread translation scripts
• Perfect for global reach

Interactive Avatars

• Respond in real-time
• Conversational AI
• Live engagement
• Customer support bots
• Sales interactions

Voice Features

• Voice Director: Adjust tone, pitch, speed
• Voice Mirroring: Authentically clone voice
• 300+ voices: Multiple languages
• Emotion control: Adjust delivery
• Natural speech: No robotic delivery

AI Studio

• Drag-and-drop interface
• Template library
• Scene transitions
• Background customization
• Lower thirds
• Caption generation

Brand Kit

• Centralized logo, colors, fonts
• Consistent caption styles
• Shared templates
• Team collaboration
• Brand consistency at scale

UGC Avatars

• Stock user-generated content style
• Social-native vibe
• Authentic creator feel
• On-demand generation

Pricing

Free Plan

• 3 videos/month
• 3 min limit per video
• 720p export
• Watermarks on videos
• 500+ stock avatars
• Standard processing
• Basic features

Creator Plan

• $29/month ($24/month annual, 22% savings)
• Unlimited avatar videos
• ≤30 min per video
• 1080p export
• No watermarks
• 1 custom video avatar
• 200 GenCredits/month (10 min Avatar IV)
• Captions
• Basic voice cloning
• Brand kit

Business/Team Plan

• $60/month minimum (2 seats)
• $30/seat
• Everything in Creator
• Multi-user workspace
• Roles & permissions
• Brand management
• Faster processing
• Video commenting & editing
• Collaboration tools
• Priority support

Enterprise Plan

• Custom pricing
• Contact sales
• Everything in Business
• Studio Avatar: $1,000/year
• Custom avatars
• Translation proofread API
• Enterprise-grade security
• SSO/SCIM
• Audit logs
• Dedicated account manager
• Priority support
• SLAs
• Dedicated data center
• API concurrency

API Pricing

• 10 credits/month free
• Developer portal access
• Test features

• $99/month
• 100 credits = ~16.7 min Avatar IV
• $0.99/credit
• Custom branding
• Basic support

• $330/month
• 660 credits = ~110 min Avatar IV
• $0.50/credit
• Video translation API
• Email support
• Discounts

• Custom pricing
• Unlimited/custom credits
• Custom video length
• Premium Slack support
• SLAs
• API concurrency

Add-ons

• GenCredit Packs: Additional credits beyond monthly allowance
• Studio Avatar: $1,000/year (Enterprise only)
• Credits reset monthly (no rollover)

Company

• Seed: Early 2023 (Sequoia China/HongShan, ZhenFund)
• Series A (1): $5.6M (Nov 2023) - Conviction, Benchmark
• Series A (2): $60M (Jun 2024) - Benchmark lead
• Total: $65.6-74.6M
• Valuation: $500M (Jun 2024)

• Dave King (ex-Asana CMO) - Chief Business Officer
• Rong Yan (ex-HubSpot VP Engineering) - CTO
• Lavanya Poreddy (ex-Match Group, Meta) - Head of Trust & Safety

• $1M ARR (Mar 2023)
• $2M ARR (May 2023)
• $3M ARR (Jul 2023)
• $35M ARR (Jun 2024)
• $95M-100M ARR (Oct 2025)
• Profitable Q2 2023

Use Cases

• Employee onboarding
• Skills training
• Compliance videos
• Safety tutorials
• Localized training (175+ languages)

• Product demos
• Lead outreach
• Follow-up videos
• Personalized pitches
• Brand campaigns
• Social media content

• FAQ videos
• How-to guides
• Support responses
• Multilingual support
• Reduce response times

• Course content
• Lecture videos
• Student engagement
• Language learning
• Educational explainers

• Company updates
• CEO messages
• Team announcements
• HR communications

• Feature demos
• Launch videos
• Testimonials (UGC style)
• Comparison videos

• YouTube content
• Social media videos
• Blog video summaries
• Podcast clips

Advantages

Limitations

Comparison vs Competitors

• HeyGen: More affordable, better lip-sync, 175+ languages
• Synthesia: More enterprise features, $2.1B valuation, 140+ languages

• HeyGen: Avatar-focused, simpler UX
• Runway: General video editing, professional tools

• HeyGen: Avatar specialists, B2B focus
• Pika/Sora: General text-to-video, consumer/creative

• HeyGen: Dedicated avatar platform
• Canva: Bundled in all-in-one design ($14.99/month)

• HeyGen: Full creative suite
• Tavus: Real-time conversational focus

• HeyGen: More realistic avatars
• DeepBrain: Similar features, $52M funding

Safety & Moderation

• Verbal consent required
• Spoken password verification
• Identity verification

• Human moderators
• Automated content filters
• Block bullying/harassment
• Prevent disinformation
• Remove harmful content