FreemiumBy Gumloop

Gumloop

AI-native no-code automation platform. "Zapier + ChatGPT". Visual canvas, Chrome extension, multi-model AI. Used by Instacart, Shopify, Webflow. $24.5M funding, YC W24. SOC2/HIPAA compliant.

API

Description

Gumloop

Overview

Gumloop is an AI-powered workflow automation platform that enables anyone to build and deploy business automations without writing code. Founded in 2023 by Max Brodeur-Urbas (CEO) and Rahul Behal, originally as AgentHub.

Headquartered in San Francisco, California (relocated from Vancouver in 2025). The platform is described as "If Zapier and ChatGPT had a baby" - combining workflow automation with native AI capabilities.

Ambitious vision: Build a $1B valuation company with only 10 employees.

Timeline

Date	Milestone
Apr 2023	Founded as AgentHub by Max and Rahul
Mar 2023	Started as AutoGPT wrapper
2024	Y Combinator Winter 2024 participation
Jul 2024	Seed round $3.1M led by First Round Capital
Jan 2025	Series A $17M led by Nexus Venture Partners
Jan 2025	Relocation from Vancouver to San Francisco
2025	Chrome Extension launched
Sep 2025	Shopify Ventures invests in Gumloop
2025	Instacart scales to 1,000+ internal users

Value Proposition

The Problem They Solve

Traditional automation tools (Zapier, Make) added AI as an "afterthought"
Autonomous agents (AutoGPT) were too expensive and unpredictable
Non-technical teams couldn't leverage AI power

The Solution: AI-Native Automation

Aspect	Zapier/Make	Gumloop
Focus	App-to-app	AI-first
Model	Task-based pricing	Credit-based pricing
AI	Added later	Built from the start
Users	Anyone	GTM teams, RevOps
Complexity	Simple triggers	Complex workflows

Key Insight

"When automating complex workflows, you really want to minimize the use of AI, and keep it to just the core reasoning component. Our automations are generally 90% infrastructure and 10% AI."

Main Features

Flows (Workflows)

Feature	Description
Visual Canvas	Intuitive drag-and-drop
Nodes	Modular connectable components
Subflows	Reusable workflows
Loop Mode	Process lists automatically
Parallel Execution	Parallel processing
Triggers	Email, Webhook, Slack, Schedule

AI Capabilities

Feature	Description
Multi-Model Support	GPT-4, Claude 3.5 Sonnet, etc.
AI Nodes	Categorization, Scoring, Extraction
Image Analysis	Image processing
Content Generation	Text, summaries, drafts
Custom Prompts	No API keys needed
Gummie	In-app AI assistant

Chrome Extension

Feature	Description
Browser Recording	Records actions and replays them
Web Scraping	Extracts data from any page
Screenshot	Captures web pages
Flow Triggers	Execute flows from browser
LinkedIn Scraping	Profiles and professional data

Integrations

Category	Examples
CRM	Salesforce, HubSpot
Communication	Slack, Gmail, Outlook
Productivity	Google Sheets, Notion, Airtable
Development	GitHub, Jira
Data	Snowflake, PostgreSQL
Marketing	Google Analytics, Semrush

MCP (Model Context Protocol)

Feature	Description
Natural Language	Describe integrations in natural language
Auto-Generated Code	AI generates necessary code
Custom Integrations	Connect any API

Custom Nodes

Feature	Description
JavaScript/Python	Write custom code
AI-Assisted	Gumloop helps you build them
Reusable	Reusable plugins
API Connections	Connect any service

Pricing

Current Plans (2025)

Plan	Price	Credits	Users	Features
Free	$0	2,000/mo	1	Basic, 2 concurrent flows
Solo	$37/mo	10,000+	1	Own API keys, triggers
Team	$244/mo	60,000+	10	Workspaces, Slack support
Enterprise	Custom	Custom	Unlimited	SSO, audit logs, compliance

Credit System

Action	Credits
Flow Run	1
AI Standard	2
AI Advanced (GPT-4)	20
Enrichment	60
Custom/MCP Nodes	3

Pricing Notes

20% discount on annual plans
You only pay when Gumloop uses third-party services
You can use your own API key to reduce AI costs to 1 credit

Notable Customers

Enterprise

Company	Usage
Instacart	1,000+ users, SDR automation, personalized outreach
Shopify	Company-wide rollout, multiple departments
Webflow	Power users, social listening
Rippling	Internal workflows
Triptease	207% increase in revenue wins

Testimonials

"Gumloop has been critical in helping all teams at Instacart - including those without technical skills - adopt AI and automate their workflows, which has greatly improved our operational efficiency." — Fidji Simo, CEO @ Instacart

"Gumloop wins time back across an org. It puts the tools into the hands of people who understand a task and lets them completely automate it away." — Bryant Chou, Co-Founder @ Webflow

Funding

Investment Rounds

Date	Round	Amount	Lead
2024	Pre-Seed	$500K	-
Jul 2024	Seed	$3.1M	First Round Capital
Jan 2025	Series A	$17M	Nexus Venture Partners
Total		$24.5M-28M

Notable Investors

Investor	Type
Y Combinator	Accelerator (W24)
First Round Capital	Lead Seed
Nexus Venture Partners	Lead Series A
Shopify Ventures	Strategic
Max Mullen	Angel (Instacart co-founder)
Arash Ferdowsi	Angel (Dropbox co-founder)
Richard Aberman	Angel (WePay co-founder)
Reynold Xin	Angel (Databricks co-founder)

Security and Compliance

Certification	Status
SOC 2 Type II	✅ Certified
GDPR	✅ Compliant
HIPAA	✅ Compliant
AES-256	✅ Encryption
Zero Data Retention	✅ For LLM calls

Enterprise Features

SSO (Single Sign-On)
Role-Based Access Control (RBAC)
Audit Logs
Custom Data Retention
Incognito Mode (nothing stored)
Self-hosted LLM support (roadmap)
Private Cloud Deployment

Competition

vs Zapier

Aspect	Gumloop	Zapier
Focus	AI-native	App-to-app
Integrations	Growing	7,000+
Pricing	Credit-based	Task-based
AI	Native, multi-model	Plugin, requires setup
Complexity	Complex workflows	Simple triggers

vs Make (Integromat)

Aspect	Gumloop	Make
UI	Modern canvas	Visual scenarios
AI	Built-in	Limited
Web Scraping	Excellent	Basic
Price	Similar	Cheaper

vs n8n

Aspect	Gumloop	n8n
Hosting	Cloud only	Self-host available
Open Source	No	Yes
AI Integration	Native	Requires config
Audience	Non-technical	Developers
Learning Curve	Lower	Higher

Team

Founders

Name	Role	Background
Max Brodeur-Urbas	CEO	Ex-Microsoft, McGill University
Rahul Behal	Co-founder	Ex-Amazon ML Engineer, McGill

Company Culture

Goal: 10 people, $1B valuation
Current employees: ~23 (2025)
Philosophy: "Same day shipping" - features in hours, not months
Hiring: Only "A+ exceptional builders"
Support: 1:1 Slack for Pro users
Fridays: "Papercut day" - fix small issues

Popular Use Cases

Sales & GTM

Lead enrichment and scoring
AI-personalized outreach
CRM data entry automation
Account research

Marketing

SEO keyword research
Content generation pipelines
Social listening automation
Competitor analysis

Operations

Document processing (PDFs, invoices)
Data extraction and categorization
Webhook data parsing
Database updates

Customer Support

Ticket categorization
Response drafting
Sentiment analysis
Weekly reports automation

Tech Stack

Component	Technology
Frontend	React, TypeScript, Tailwind CSS
Backend	Python
AI Models	OpenAI, Anthropic, Mistral
Infrastructure	Cloud-native, auto-scaling
CDN	Cloudflare

Recognition

Press

TechCrunch (2025): "Gumloop, founded in a bedroom in Vancouver"
BetaKit (2024, 2025): Funding rounds coverage
Y Combinator: W24 Demo Day featured

Reviews

Platform	Rating
G2	4.8/5
Capterra	High
Trustpilot	Variable

PROS ✅

AI-Native - Built with AI from the start
No-Code - Accessible to non-technical users
Visual Canvas - Intuitive and modern UI
Chrome Extension - Web scraping and browser automation
Multi-Model - GPT-4, Claude, no API keys needed
Gummie Assistant - AI that helps you build
Enterprise Ready - SOC 2, HIPAA, GDPR
Custom Nodes - Code extensibility
MCP Support - Natural language integrations
Parallel Processing - Scalable for high volume
60+ Templates - Quick start
Subflows - Reusable workflows
Strong Customers - Instacart, Shopify, Webflow

CONS ❌

Credit System Complexity - Costs can be hard to predict
Fewer Integrations - Less than Zapier (7,000+)
Learning Curve - More complex than Zapier for basics
No Self-Hosting - Cloud only
Not Open Source - Unlike n8n
Pricing Jump - From Free to $37 can feel steep
Support Limited - No live chat on free tier
Newer Platform - Less community than competitors
AI Costs Add Up - AI-heavy workflows can be expensive

Alternatives

Tool	Best For
Zapier	Maximum integrations, simplicity
Make	Visual workflows, price
n8n	Self-hosting, developers, open source
Lindy	AI agents, email automation
Relay.app	Human-in-the-loop
Workato	Enterprise-level

Resources

Resource	URL
Website	gumloop.com
Docs	docs.gumloop.com
Templates	gumloop.com/templates
University	Courses and cohorts
Blog	gumloop.com/blog
Handbook	gumloop.com/handbook
Discord	Community
Chrome Extension	Chrome Web Store

Future and Roadmap

Self-hosted LLM support
More integrations
Improved generative UI
More AI capabilities
Enterprise expansion

"We're trying to lower the floor... letting users describe what they want to build, the same way they would describe it to a human." — Max Brodeur-Urbas

Key Features

AI-native automation platform no-code

Visual canvas drag-and-drop builder

Multi-model AI GPT-4 Claude Sonnet

Chrome extension web scraping browser

MCP Model Context Protocol natural language

Custom nodes JavaScript Python code

Subflows reusable workflows

Parallel execution processing

Gummie AI assistant in-app helper

Loop mode batch processing lists

Triggers email webhook Slack schedule

Enterprise SOC2 HIPAA GDPR compliant

Salesforce HubSpot CRM integrations

Google Sheets Notion Airtable connectors

Lead enrichment scoring automation

Document processing PDF extraction

Content generation AI summaries

Image analysis categorization

Real-time collaboration workspaces

60+ templates pre-built workflows

Use Cases

Sales automation lead enrichment scoring

CRM data entry automation Salesforce

Personalized outreach email generation

Account research prospecting AI

SEO keyword research content analysis

Social media listening automation

Competitor analysis monitoring

Content generation marketing pipelines

Document processing PDF invoices

Data extraction categorization AI

Customer support ticket automation

Sentiment analysis feedback processing

Weekly reports automation generation

Web scraping data harvesting

LinkedIn profile scraping research

Meeting preparation automation

YouTube transcript summarization

Email triage classification routing

HR hiring workflow automation

Financial analysis data processing

Information

Company

Gumloop

Website

www.gumloop.com

User Reviews

FreemiumBy Gumloop

Gumloop

AI-native no-code automation platform. "Zapier + ChatGPT". Visual canvas, Chrome extension, multi-model AI. Used by Instacart, Shopify, Webflow. $24.5M funding, YC W24. SOC2/HIPAA compliant.

API

Description

Gumloop

Overview

Ambitious vision: Build a $1B valuation company with only 10 employees.

Timeline

Date	Milestone
Apr 2023	Founded as AgentHub by Max and Rahul
Mar 2023	Started as AutoGPT wrapper
2024	Y Combinator Winter 2024 participation
Jul 2024	Seed round $3.1M led by First Round Capital
Jan 2025	Series A $17M led by Nexus Venture Partners
Jan 2025	Relocation from Vancouver to San Francisco
2025	Chrome Extension launched
Sep 2025	Shopify Ventures invests in Gumloop
2025	Instacart scales to 1,000+ internal users

Value Proposition

The Problem They Solve

Traditional automation tools (Zapier, Make) added AI as an "afterthought"
Autonomous agents (AutoGPT) were too expensive and unpredictable
Non-technical teams couldn't leverage AI power

The Solution: AI-Native Automation

Aspect	Zapier/Make	Gumloop
Focus	App-to-app	AI-first
Model	Task-based pricing	Credit-based pricing
AI	Added later	Built from the start
Users	Anyone	GTM teams, RevOps
Complexity	Simple triggers	Complex workflows

Key Insight

"When automating complex workflows, you really want to minimize the use of AI, and keep it to just the core reasoning component. Our automations are generally 90% infrastructure and 10% AI."

Main Features

Flows (Workflows)

Feature	Description
Visual Canvas	Intuitive drag-and-drop
Nodes	Modular connectable components
Subflows	Reusable workflows
Loop Mode	Process lists automatically
Parallel Execution	Parallel processing
Triggers	Email, Webhook, Slack, Schedule

AI Capabilities

Feature	Description
Multi-Model Support	GPT-4, Claude 3.5 Sonnet, etc.
AI Nodes	Categorization, Scoring, Extraction
Image Analysis	Image processing
Content Generation	Text, summaries, drafts
Custom Prompts	No API keys needed
Gummie	In-app AI assistant

Chrome Extension

Feature	Description
Browser Recording	Records actions and replays them
Web Scraping	Extracts data from any page
Screenshot	Captures web pages
Flow Triggers	Execute flows from browser
LinkedIn Scraping	Profiles and professional data

Integrations

Category	Examples
CRM	Salesforce, HubSpot
Communication	Slack, Gmail, Outlook
Productivity	Google Sheets, Notion, Airtable
Development	GitHub, Jira
Data	Snowflake, PostgreSQL
Marketing	Google Analytics, Semrush

MCP (Model Context Protocol)

Feature	Description
Natural Language	Describe integrations in natural language
Auto-Generated Code	AI generates necessary code
Custom Integrations	Connect any API

Custom Nodes

Feature	Description
JavaScript/Python	Write custom code
AI-Assisted	Gumloop helps you build them
Reusable	Reusable plugins
API Connections	Connect any service

Pricing

Current Plans (2025)

Plan	Price	Credits	Users	Features
Free	$0	2,000/mo	1	Basic, 2 concurrent flows
Solo	$37/mo	10,000+	1	Own API keys, triggers
Team	$244/mo	60,000+	10	Workspaces, Slack support
Enterprise	Custom	Custom	Unlimited	SSO, audit logs, compliance

Credit System

Action	Credits
Flow Run	1
AI Standard	2
AI Advanced (GPT-4)	20
Enrichment	60
Custom/MCP Nodes	3

Pricing Notes

20% discount on annual plans
You only pay when Gumloop uses third-party services
You can use your own API key to reduce AI costs to 1 credit

Notable Customers

Enterprise

Company	Usage
Instacart	1,000+ users, SDR automation, personalized outreach
Shopify	Company-wide rollout, multiple departments
Webflow	Power users, social listening
Rippling	Internal workflows
Triptease	207% increase in revenue wins

Testimonials

"Gumloop has been critical in helping all teams at Instacart - including those without technical skills - adopt AI and automate their workflows, which has greatly improved our operational efficiency." — Fidji Simo, CEO @ Instacart

"Gumloop wins time back across an org. It puts the tools into the hands of people who understand a task and lets them completely automate it away." — Bryant Chou, Co-Founder @ Webflow

Funding

Investment Rounds

Date	Round	Amount	Lead
2024	Pre-Seed	$500K	-
Jul 2024	Seed	$3.1M	First Round Capital
Jan 2025	Series A	$17M	Nexus Venture Partners
Total		$24.5M-28M

Notable Investors

Investor	Type
Y Combinator	Accelerator (W24)
First Round Capital	Lead Seed
Nexus Venture Partners	Lead Series A
Shopify Ventures	Strategic
Max Mullen	Angel (Instacart co-founder)
Arash Ferdowsi	Angel (Dropbox co-founder)
Richard Aberman	Angel (WePay co-founder)
Reynold Xin	Angel (Databricks co-founder)

Security and Compliance

Certification	Status
SOC 2 Type II	✅ Certified
GDPR	✅ Compliant
HIPAA	✅ Compliant
AES-256	✅ Encryption
Zero Data Retention	✅ For LLM calls

Enterprise Features

SSO (Single Sign-On)
Role-Based Access Control (RBAC)
Audit Logs
Custom Data Retention
Incognito Mode (nothing stored)
Self-hosted LLM support (roadmap)
Private Cloud Deployment

Competition

vs Zapier

Aspect	Gumloop	Zapier
Focus	AI-native	App-to-app
Integrations	Growing	7,000+
Pricing	Credit-based	Task-based
AI	Native, multi-model	Plugin, requires setup
Complexity	Complex workflows	Simple triggers

vs Make (Integromat)

Aspect	Gumloop	Make
UI	Modern canvas	Visual scenarios
AI	Built-in	Limited
Web Scraping	Excellent	Basic
Price	Similar	Cheaper

vs n8n

Aspect	Gumloop	n8n
Hosting	Cloud only	Self-host available
Open Source	No	Yes
AI Integration	Native	Requires config
Audience	Non-technical	Developers
Learning Curve	Lower	Higher

Team

Founders

Name	Role	Background
Max Brodeur-Urbas	CEO	Ex-Microsoft, McGill University
Rahul Behal	Co-founder	Ex-Amazon ML Engineer, McGill

Company Culture

Goal: 10 people, $1B valuation
Current employees: ~23 (2025)
Philosophy: "Same day shipping" - features in hours, not months
Hiring: Only "A+ exceptional builders"
Support: 1:1 Slack for Pro users
Fridays: "Papercut day" - fix small issues

Popular Use Cases

Sales & GTM

Lead enrichment and scoring
AI-personalized outreach
CRM data entry automation
Account research

Marketing

SEO keyword research
Content generation pipelines
Social listening automation
Competitor analysis

Operations

Document processing (PDFs, invoices)
Data extraction and categorization
Webhook data parsing
Database updates

Customer Support

Ticket categorization
Response drafting
Sentiment analysis
Weekly reports automation

Tech Stack

Component	Technology
Frontend	React, TypeScript, Tailwind CSS
Backend	Python
AI Models	OpenAI, Anthropic, Mistral
Infrastructure	Cloud-native, auto-scaling
CDN	Cloudflare

Recognition

Press

TechCrunch (2025): "Gumloop, founded in a bedroom in Vancouver"
BetaKit (2024, 2025): Funding rounds coverage
Y Combinator: W24 Demo Day featured

Reviews

Platform	Rating
G2	4.8/5
Capterra	High
Trustpilot	Variable

PROS ✅

AI-Native - Built with AI from the start
No-Code - Accessible to non-technical users
Visual Canvas - Intuitive and modern UI
Chrome Extension - Web scraping and browser automation
Multi-Model - GPT-4, Claude, no API keys needed
Gummie Assistant - AI that helps you build
Enterprise Ready - SOC 2, HIPAA, GDPR
Custom Nodes - Code extensibility
MCP Support - Natural language integrations
Parallel Processing - Scalable for high volume
60+ Templates - Quick start
Subflows - Reusable workflows
Strong Customers - Instacart, Shopify, Webflow

CONS ❌

Credit System Complexity - Costs can be hard to predict
Fewer Integrations - Less than Zapier (7,000+)
Learning Curve - More complex than Zapier for basics
No Self-Hosting - Cloud only
Not Open Source - Unlike n8n
Pricing Jump - From Free to $37 can feel steep
Support Limited - No live chat on free tier
Newer Platform - Less community than competitors
AI Costs Add Up - AI-heavy workflows can be expensive

Alternatives

Tool	Best For
Zapier	Maximum integrations, simplicity
Make	Visual workflows, price
n8n	Self-hosting, developers, open source
Lindy	AI agents, email automation
Relay.app	Human-in-the-loop
Workato	Enterprise-level

Resources

Resource	URL
Website	gumloop.com
Docs	docs.gumloop.com
Templates	gumloop.com/templates
University	Courses and cohorts
Blog	gumloop.com/blog
Handbook	gumloop.com/handbook
Discord	Community
Chrome Extension	Chrome Web Store

Future and Roadmap

Self-hosted LLM support
More integrations
Improved generative UI
More AI capabilities
Enterprise expansion

"We're trying to lower the floor... letting users describe what they want to build, the same way they would describe it to a human." — Max Brodeur-Urbas

Key Features

AI-native automation platform no-code

Visual canvas drag-and-drop builder

Multi-model AI GPT-4 Claude Sonnet

Chrome extension web scraping browser

MCP Model Context Protocol natural language

Custom nodes JavaScript Python code

Subflows reusable workflows

Parallel execution processing

Gummie AI assistant in-app helper

Loop mode batch processing lists

Triggers email webhook Slack schedule

Enterprise SOC2 HIPAA GDPR compliant

Salesforce HubSpot CRM integrations

Google Sheets Notion Airtable connectors

Lead enrichment scoring automation

Document processing PDF extraction

Content generation AI summaries

Image analysis categorization

Real-time collaboration workspaces

60+ templates pre-built workflows

Use Cases

Sales automation lead enrichment scoring

CRM data entry automation Salesforce

Personalized outreach email generation

Account research prospecting AI

SEO keyword research content analysis

Social media listening automation

Competitor analysis monitoring

Content generation marketing pipelines

Document processing PDF invoices

Data extraction categorization AI

Customer support ticket automation

Sentiment analysis feedback processing

Weekly reports automation generation

Web scraping data harvesting

LinkedIn profile scraping research

Meeting preparation automation

YouTube transcript summarization

Email triage classification routing

HR hiring workflow automation

Financial analysis data processing

Information

Company

Gumloop

Website

www.gumloop.com

Data	Value
Legal Name	Gumloop
Former Name	AgentHub
Founded	April 2023
Original HQ	Vancouver, Canada
Current HQ	San Francisco, California
Employees	~23
Status	Private, Series A
Total Funding	$24.5M-28M
Model	SaaS, credit-based

Data	Value
Legal Name	Gumloop
Former Name	AgentHub
Founded	April 2023
Original HQ	Vancouver, Canada
Current HQ	San Francisco, California
Employees	~23
Status	Private, Series A
Total Funding	$24.5M-28M
Model	SaaS, credit-based

Gumloop

Description

Gumloop

Overview

Timeline

Value Proposition

The Problem They Solve

The Solution: AI-Native Automation

Key Insight

Main Features

Flows (Workflows)

AI Capabilities

Chrome Extension

Integrations

MCP (Model Context Protocol)

Custom Nodes

Pricing

Current Plans (2025)

Credit System

Pricing Notes

Notable Customers

Enterprise

Testimonials

Funding

Investment Rounds

Notable Investors

Security and Compliance

Enterprise Features

Competition

vs Zapier

vs Make (Integromat)

vs n8n

Team

Founders

Company Culture

Popular Use Cases

Sales & GTM

Marketing

Operations

Customer Support

Tech Stack

Company Information

Recognition

Press

Reviews

PROS ✅

CONS ❌

Alternatives

Resources

Future and Roadmap

Key Features

Use Cases

Tags

Information

User Reviews

Gumloop

Description

Gumloop

Overview

Timeline

Value Proposition

The Problem They Solve

The Solution: AI-Native Automation

Key Insight

Main Features

Flows (Workflows)

AI Capabilities

Chrome Extension

Integrations

MCP (Model Context Protocol)

Custom Nodes

Pricing

Current Plans (2025)

Credit System

Pricing Notes

Notable Customers

Enterprise

Testimonials

Funding

Investment Rounds