Description
Luma AI
Overview
Luma AI is a generative AI lab building multimodal general intelligence. Its flagship platform Dream Machine enables professional-grade video and image generation. In 2025, they launched Ray3, the world's first reasoning video model.
Founded in Sep 2021 by Amit Jain (ex-Apple Vision Pro), Alex Yu, and Alberto Taiuti in Palo Alto, CA.
With $1.07B in funding and $4B valuation (Nov 2025), Luma is one of the leaders in AI video generation. Partners: Adobe, HUMAIN, Amazon, AMD, NVIDIA.
Products
Dream Machine
Main platform for video and image generation.
- 30M+ users
- Text-to-video, Image-to-video
- Keyframe control, video extension
- Camera motion control
- Up to 4K resolution
Ray3 (Sep 2025) - Flagship Model
The world's first reasoning video model:
- Understands intent, evaluates outputs, refines results
- Native 16-bit HDR (10/12/16-bit)
- ACES EXR format for Hollywood pipelines
- Draft Mode: 20x faster, 5x more credit efficient
- 2x+ larger than Ray2
- Visual annotations: Draw to direct motion
Ray3 Modify (Dec 2025) - NEW
Hybrid-AI workflow for real performances:
- Keyframes (Start & End Frame): Transition control
- Character Reference: Apply character identity over real performance
- Preserves original performance: Motion, timing, emotional delivery
- Enhanced Modify Video: Maintains physical logic and narrative coherence
- Change backgrounds, lighting, costumes, weather
Photon (Nov 2024)
Image generation:
- Ultra high quality
- 10x more cost efficient
- Universal Transformer architecture
Genie
Text-to-3D in ~10 seconds:
- Export OBJ/GLTF
- For gaming, VR, visualization
Interactive Scenes
- NeRF, Gaussian Splatting
- Embeddable 3D scenes for web
- Export to Blender/Unity/Unreal
iOS App: Luma 3D Capture
- iPhone 11+ (no LiDAR required)
- 3D capture with smartphone
Dream Lab LA (Jul 2025)
Physical studio in Hollywood:
- Verena Puhm (Head, ex-CNN/BBC/Netflix)
- Jon Finger (Creative Workflow, ex-Paramount/Netflix)
- Creative hub for filmmakers
- Embedded support for studios
Dream Machine Pricing (2025)
| Plan | Price | Credits/mo | Commercial |
|---|---|---|---|
| Free | $0 | 500 | ❌ Watermark |
| Lite | $9.99/mo | 3,200 | ❌ Watermark, non-commercial |
| Plus | $29.99/mo | 10,000 | ✅ No watermark |
| Unlimited | $94.99/mo | 10K fast + unlimited relaxed | ✅ Commercial |
| Enterprise | Custom | Custom | ✅ Data privacy |
Ray3 Credit System
| Resolution | 5 sec | 10 sec | 15 sec | 20 sec |
|---|---|---|---|---|
| 540p SDR | 160 | 320 | - | - |
| 720p SDR | 320 | 640 | 960 | 1,280 |
| 1080p SDR | 330 | 660 | 990 | 1,320 |
| 540p HDR | 640 | 1,280 | - | - |
| 720p HDR | 1,280 | 2,560 | - | - |
| HDR + EXR | 1,120-2,240 | 2,240-4,480 | - | - |
- Draft Mode: 5x more efficient
- Hi-Fi upscale: Additional credits
- Top-up credits: $4 for 1,200 credits (valid 12 months)
- Annual: 20-30% discount
- Education: 30% discount
API Pricing
- ~$0.32/million pixels
- Separate credits from Dream Machine
Partnerships
- Adobe (Sep 2025): Ray3 integrated in Adobe Firefly (first external partner)
- HUMAIN: Project Halo - 2-gigawatt AI supercluster in Saudi Arabia
- AWS: Amazon partnership
- Launch Partners: Dentsu Digital, Monks (S4), Galeria, Strawberry Frog
Technology
- Universal Transformer architecture
- Reasoning system for evaluation and refinement
- NeRF/Gaussian Splatting for 3D
- Max video: 10s/generation, extendable to ~30s
- Up to 4K resolution
- Audio not yet supported (2025)
PROS ✅
- First reasoning model (Ray3)
- Only with 16-bit HDR ACES EXR for Hollywood
- Ray3 Modify preserves real performances
- Dream Lab LA - Physical Hollywood studio
- Adobe partnership - First partner in Firefly
- Draft Mode - 20x faster for iteration
- Keyframe control - Start & End frame
- Character Reference - Character consistency
- API available for developers
- Generous free tier - 500 credits
CONS ❌
- No audio yet (2025)
- Credits run out fast with HDR/4K
- Learning curve for advanced features
- Watermark on Free and Lite plans
- Only 10 sec max per generation
- Complex pricing with multiple variables
Why Choose Luma AI?
✅ Choose Luma AI if:
- You need Hollywood quality (HDR, EXR)
- You work with real performances (Ray3 Modify)
- You want keyframe/character control
- You need fast iteration (Draft Mode)
- You use Adobe Creative Cloud
- You need API for integration
❌ Don't choose Luma AI if:
- You need audio in videos
- Very limited budget
- You only need simple videos
- You prefer simpler pricing
vs Competitors
| vs | Luma Wins | Competitor Wins |
|---|---|---|
| Runway | Native HDR, Ray3 Modify | Gen-3 more mature |
| Sora (OpenAI) | Available now, API | More duration (when launched) |
| Pika | Professional quality | Cheaper |
| Kling AI | HDR, partnerships | More accessible |
| Google Veo | Availability | Google integration |
Customers / Partners
Adobe, HUMAIN, Amazon, AMD, NVIDIA, Dentsu Digital, Monks (S4), Galeria, Strawberry Frog
Metrics (2025)
- $1.07B funding total
- $4B valuation (Nov 2025)
- 30M+ users Dream Machine
- ~$8M ARR (2024)
- 51-100 employees
Key Features
Ray3 first reasoning video model
Ray3 Modify for real performances
Native 16-bit HDR ACES EXR
Draft Mode 20x faster
Keyframes Start and End Frame control
Character Reference character consistency
Text-to-video image-to-video
Camera motion control
Video extension up to 30 seconds
Photon image generation
Genie text-to-3D in 10 seconds
NeRF Gaussian Splatting 3D scenes
iOS app 3D capture
API available for developers
Up to 4K resolution
Adobe Firefly integration
Dream Lab LA Hollywood studio
Visual annotations for directing
Hi-Fi upscale to 4K HDR
Modify Video preserves physics and narrative
Use Cases
Professional video production
Commercials and advertising
Film VFX and post-production
Social media content creation
Fast visual prototyping
Gaming and 3D assets
Virtual and augmented reality
Music videos
Trailers and teasers
Branded content
Educational videos
Product visualization
Architectural visualization
Fashion and lifestyle
Sports highlights
Documentary footage
Animation and motion graphics
E-commerce product videos
Corporate presentations
Creative exploration and mood boards
Information
Company
Luma AI
Website
lumalabs.ai