Description
Salesforce Einstein
What is Salesforce Einstein?
Salesforce Einstein is the first comprehensive artificial intelligence platform for CRM (Customer Relationship Management), launched in September 2016 at the Dreamforce event. Einstein integrates machine learning, natural language processing, computer vision, and predictive analytics directly into all Salesforce products, democratizing AI for businesses of all sizes without requiring data scientists.
Einstein was designed to make enterprise AI accessible to any business user. The platform currently generates more than 283 billion predictions per day (over 1 trillion per week), helping sales, service, marketing, and commerce teams make smarter data-driven decisions.
In 2023, Salesforce introduced Einstein GPT, the world's first generative AI for CRM, and in 2024 evolved into Agentforce, an autonomous AI agents platform representing the next generation of enterprise automation.
Company and History
| Data | Information |
|---|---|
| Parent Company | Salesforce, Inc. |
| Salesforce Founded | 1999 |
| Einstein Launch | September 2016 (Dreamforce) |
| Headquarters | San Francisco, California, USA |
| CEO | Marc Benioff (Founder) |
| Market Cap | ~$238-248 billion |
| FY2024 Revenue | $34.9 billion |
| Employees | ~70,000 |
| Dow Jones | Component since 2020 |
Salesforce History:
Marc Benioff founded Salesforce in 1999 along with Parker Harris, Dave Moellenhoff, and Frank Dominguez, as a former Oracle executive. The pioneer of the SaaS (Software as a Service) model grew to become the world's largest enterprise software company by 2022.
Einstein Timeline:
- 2014-2015: Salesforce acquires AI companies: RelateIQ, Tempo, MinHash
- 2016: Acquisitions of PredictionIO, MetaMind, Implisit, BeyondCore for ML capabilities
- September 2016: Einstein launch at Dreamforce
- 2017: Einstein celebrates 1 year with 475 million daily predictions
- 2018: Einstein Prediction Builder and Einstein Discovery
- 2019: 1 billion daily predictions
- 2020: 80 billion daily predictions
- 2021: 116 billion daily predictions
- 2023: Launch of Einstein GPT (first generative AI for CRM)
- 2024: Einstein Copilot and Data Cloud
- 2024-2025: Evolution to Agentforce (autonomous agents)
Key Salesforce Acquisitions:
- ExactTarget (2013): $2.5B - Email marketing
- Demandware (2016): $2.8B - E-commerce
- Quip (2016): $750M - Productivity
- MuleSoft (2018): $6.5B - Data integration
- Tableau (2019): $15.7B - Data visualization
- Slack (2021): $27.7B - Enterprise communication
Einstein Products by Cloud
Sales Cloud Einstein
- Lead Scoring: Lead prioritization by conversion probability
- Opportunity Scoring: Close probability prediction
- Einstein Forecasting: AI-powered sales forecasting
- Einstein Activity Capture: Automatic email/calendar sync
- Einstein Sales Emails: Personalized email generation
- Einstein Recommended Connections: Useful connection identification
- Einstein Conversation Insights: Sales call analysis
Service Cloud Einstein
- Einstein Bots: Intelligent multichannel chatbots
- Einstein Case Classification: Automatic case classification
- Einstein Article Recommendations: Knowledge article recommendations
- Einstein Reply Recommendations: Reply suggestions
- Service Replies: Auto-generated personalized responses
- Work Summaries: Case and interaction summaries
Marketing Cloud Einstein
- Einstein Engagement Scoring: Engagement scoring
- Einstein Send Time Optimization: Send time optimization
- Einstein Content Selection: Personalized content selection
- Einstein Copy Insights: Ad copy analysis
- Einstein Messaging Insights: Messaging insights
Commerce Cloud Einstein
- Einstein Product Recommendations: Product recommendations
- Einstein Predictive Sort: Predictive result sorting
- Einstein Search Dictionaries: Intelligent search dictionaries
- Einstein Semantic Search: NLP-powered semantic search
Einstein GPT / Agentforce
Einstein GPT (launched March 2023) integrates generative AI across all clouds:
- Personalized email generation
- Marketing content creation
- Call and case summaries
- Auto-generated code
- Personalized service responses
Agentforce (2024-2025) - Evolution toward autonomous agents:
- Sales Agent: Conversational sales assistant
- Service Agent: 24/7 customer service agent
- SDR Agent: Inbound prospect management
- Sales Coach: Personalized seller coaching
- Industry-specific agents (Banking, Healthcare, Manufacturing)
Einstein Trust Layer
- Zero Data Retention: Data not stored by external LLMs
- Encrypted Communications: TLS encrypted communications
- Data Access Checks: Data access control
- Feedback Store: Feedback storage for improvement
- Audit Trail: Traceability for compliance
Development Tools
- Einstein Prediction Builder: Create custom predictions without code
- Einstein Discovery: Advanced analysis with narrative insights
- Einstein Vision: Image recognition
- Einstein Language: Natural language processing
- Einstein Model Builder (BYOM): Integrate your own models
- Copilot Studio: Low-code custom AI workflows
Statistics and Scale
| Metric | Value |
|---|---|
| Daily Predictions | ~283 billion |
| Weekly Predictions | >1 trillion |
| Data Managed | 250+ petabytes |
| Data Cloud Records | 50+ trillion records |
| Fortune 100 using Einstein | 17% |
| Data Cloud & AI ARR | $900M-$1B (120% YoY growth) |
| Agentforce Deals | 5,000+ (3,000+ paid) |
Use Cases
Sales
- Intelligent lead prioritization
- AI revenue forecasting
- Sales call analysis
- Prospecting email generation
- Automated seller coaching
Customer Service
- 24/7 multichannel chatbots
- Intelligent case routing
- Automatic resolution of common queries
- Interaction summaries
- Help article recommendations
Marketing
- Campaign personalization at scale
- Send time optimization
- Predictive segmentation
- Content generation
- Engagement analysis
Commerce
- Personalized product recommendations
- Enhanced semantic search
- Product description generation
- Checkout optimization
By Industry
- Banking: Financial assistants, fraud detection
- Healthcare: Patient services, appointment management
- Retail: Personalized shopping experiences
- Manufacturing: Supply chain optimization
- Travel: Traveler service (e.g., Heathrow Airport - 90% AI resolution)
Pricing (December 2025)
Einstein Add-ons (Legacy)
| Product | Price |
|---|---|
| Sales Cloud Einstein | $50/user/month |
| Service Cloud Einstein | $50/user/month |
| Einstein Conversation Insights | $50/user/month |
| Revenue Intelligence | $220/user/month |
| Einstein Bots | $75/user/month |
Agentforce (New Model 2025)
| Plan | Price |
|---|---|
| Agentforce Add-on | $125/user/month |
| Agentforce Industry Add-ons | $150/user/month |
| Agentforce 1 Service | $550/user/month |
Agentforce Add-on Features ($125/user/month):
- Unlimited generative AI usage
- Unmetered Agentforce for employees
- Pre-built templates by role/industry
- Complete predictive, generative, and agentic suite
- No credit system
Agentforce 1 Editions ($550/user/month):
- Cloud license included
- All AI capabilities
- 1,000,000 Flex Credits
- Cloud-specific add-ons
- Premium support
Base Requirements
- Einstein requires Salesforce Enterprise Edition or higher
- Unlimited Edition includes Sales/Service Cloud Einstein
- AI Cloud Starter Pack: ~$360,000/year (large enterprises)
Integrations and Ecosystem
Integrated Clouds
- Sales Cloud
- Service Cloud
- Marketing Cloud
- Commerce Cloud
- Experience Cloud
- Tableau
- Slack
- MuleSoft
- Data Cloud
LLM Partners
- OpenAI (GPT-4, GPT-5)
- Anthropic (Claude)
- Salesforce proprietary models
- BYOM (Bring Your Own Model) with SageMaker, Vertex AI
Enterprise Integrations
- Google Workspace
- Microsoft 365
- Slack AI
- Tableau AI
- WhatsApp Business (Meta partnership)
Technology and Architecture
Core Components
- Automated Machine Learning (Auto-ML)
- Natural Language Processing (NLP)
- Computer Vision (Einstein Vision)
- Deep Learning
- Large Language Models (LLMs)
Data Cloud
- Customer data unification
- 50+ trillion connected records
- Zero-Copy Data Sharing
- Real-time data processing
- CDP Leader (Gartner Magic Quadrant 2025)
Security
- SOC 2 Type II
- GDPR compliant
- HIPAA (Healthcare Cloud)
- FERPA (Education)
- FedRAMP (Government Cloud)
Notable Customers
By Industry
- Finance: Major U.S. banks
- Retail: Orvis, Icebreaker
- Travel: Heathrow Airport
- Media: Nexstar
- Luxury: Gucci, Disney
- Tech: Thousands of SaaS companies
Reported Results
- Orvis: +20% most engaged segment, +30% traffic
- Gucci: +35% revenue in AI-powered call centers
- Internet Creations: 2.5x more accurate forecasting
- Heathrow: 90% query resolution with AI
Competition
| Competitor | Einstein Differentiator |
|---|---|
| Microsoft Dynamics 365 + Copilot | Einstein natively integrated in leading CRM |
| HubSpot AI | Einstein more enterprise, greater scale |
| Oracle CX Cloud | Einstein more accessible, better UX |
| SAP CX | Einstein with better partner ecosystem |
| Zoho CRM AI | Einstein more powerful and scalable |
Certifications and Learning
Trailhead (Free Platform)
- Einstein AI Trails
- Einstein Prediction Builder Quick Start
- Einstein Discovery badges
- Agentforce certifications
Official Certifications
- Salesforce AI Associate
- Salesforce AI Specialist
- Einstein Analytics and Discovery Consultant
- Agentforce Specialist (new 2025)
Target Audience
Ideal Users
- Enterprise companies with existing Salesforce
- Sales teams seeking automation
- Contact centers needing to scale
- Marketers requiring personalization
- Salesforce Admins implementing AI
Considerations
- Requires base Salesforce license
- Best ROI with unified data in Data Cloud
- Implementation may require consulting
- Learning curve for advanced configuration
Technical Information
| Specification | Detail |
|---|---|
| Predictions/Day | 283+ billion |
| Data Managed | 250+ petabytes |
| Languages Supported | Multiple (including ES, EN, FR, DE) |
| LLM Models | OpenAI, Anthropic, Proprietary |
| Deployment | Cloud (Multi-tenant) |
| APIs | REST, SOAP, Bulk, Streaming |
| Platforms | Web, iOS, Android, Slack |
Key Features
Predictive Lead Scoring with machine learning
Opportunity Scoring for close forecasting
Einstein Bots - intelligent multichannel chatbots
Einstein GPT - generative AI for emails and content
Agentforce - autonomous AI agents
Einstein Forecasting - accurate sales forecasts
Einstein Trust Layer - enterprise security for AI
Einstein Activity Capture - automatic sync
Einstein Conversation Insights - call analysis
Einstein Product Recommendations for commerce
Einstein Search with natural language processing
Einstein Prediction Builder - no-code predictions
Einstein Discovery - advanced narrative analysis
Einstein Vision - image recognition
Copilot Studio - custom AI workflows
Data Cloud integration - unified data
BYOM - bring your own model integration
283+ billion daily predictions
Native integration with all Salesforce Clouds
Pre-built templates by industry
Use Cases
Intelligent sales lead prioritization
Revenue forecasting with predictive AI
24/7 customer service chatbots
Personalized sales email generation
Automatic support case classification
Personalized product recommendations
Marketing send time optimization
Sales call analysis with transcription
Automated coaching for sales teams
Fraud detection in financial services
Patient management in healthcare
Shopping experience personalization
Intelligent case routing
Predictive audience segmentation
Marketing content generation
Supply chain optimization
Traveler service at airports
Automatic interaction summaries
Semantic product search
Sales process automation
Information
Company
Salesforce, Inc.
Website
www.salesforce.comUser Reviews
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