Durable AI

What is Durable AI?

Company and History

• 2021: Founded by James Clift
• Oct 2022: AI website builder launch (in OpenAI beta)
• Nov 2022: 26,000 websites created in first month
• Mar 2023: 1 million websites generated
• Nov 2023: 5 million websites generated
• Dec 2023: $14M Series A led by Spark Capital
• Dec 2023: 6 million websites (at Series A announcement)
• 2024-2025: 10+ million websites generated

• Serial entrepreneur with 15+ years experience
• Former founder of VisualCV (resume platform)
• Former founder of Holopod (acquired by Pulse → Mozilla)
• Former founder of KarmaHire and Workstory
• BCOMM in Accounting (Honours) - University of British Columbia
• Lives in Vancouver with wife and son
• Practices squash, mountain biking, and off-road triathlons
• Angel investor who has helped founders raise $60M+ collectively

"Make owning a business easier than having a job" — James Clift, Founder & CEO

"Employment as a default option for a career isn't the future of work. With the rise of AI, starting a business is going to be a lot easier and more appealing."

Funding

• Spark Capital (Series A lead) - Natalie Sandman, General Partner
• Altman Capital (Seed lead) - Jack Altman (Sam Altman's brother from OpenAI)
• Torch Capital
• Dash Fund
• South Park Commons
• Infinity Ventures
• Soma Capital

"One of the ideas I'm currently most interested in is ways AI can empower founders to build 10X better products... When I met James, beyond being very impressed by him as a founder, I was excited about the potential for what this product could do for entrepreneurs and small business owners."

Technology and How It Works

Generation Process (30 seconds)

1. Enter business type (20+ industries)
2. Enter location (auto-detected or manual)
3. Enter business name
4. Click "Generate Website"
5. Complete website generated with:
   • Homepage and inner pages
   • SEO-optimized content
   • Relevant images
   • Contact form
   • Responsive design

Technology Stack

• LLMs: OpenAI GPT-3.5/GPT-4
• Content Generation: ChatGPT
• Design: Durable proprietary algorithms
• Hosting: Included with global CDN
• SSL: Automatic
• DDoS Protection: Included

AI Tools Suite

1. AI Website Builder

• Generates complete site in 30 seconds
• Automatic content, images, design
• SEO-optimized from the start
• Automatic mobile-responsive
• Unlimited section regeneration

2. AI Brand Builder (Beta)

• Logo generation
• Brand color palette
• Business cards
• Signage and brand assets
• Complete brand kit

3. AI Blog Builder

• SEO-optimized blog posts
• Automatic content generation
• Integrated keywords
• Direct publishing to site

4. AI Marketing Tools

• Social Post Generator: Social media posts
• Google Ad Writer: Google Ads copy
• Email Generator: Email campaigns
• Promotion Generator: Ads, tweets, posts

5. AI CRM

• Unlimited contact management (paid plans)
• Automatic lead responses
• Email sync
• Auto-reply
• Bulk contact import

6. AI Invoice Builder

• Professional invoicing
• Stripe integration
• Multiple payment methods (cards, ACH, Apple Pay)
• Automatic reminders
• Invoice tracking

7. Google Website Generator

• Create site from Google Business Profile
• SEO, hosting, and domain included
• Automatic sync

8. AI Assistant

• Integrated 24/7 assistant
• Business task help
• Workflow automation

Editor and Customization

• Visual point-and-click editor
• Not traditional drag-and-drop
• AI regeneration-based
• Direct content adjustment
• Image swap (10M+ stock photos)
• Preset color palettes
• Theme and layout changes
• Font adjustments
• Animation management

• Banners
• Galleries
• Testimonials
• Maps
• Scheduling blocks
• Forms
• CTAs

• Less flexible customization than Wix/Webflow
• Templates tend to look similar
• No pixel-perfect control
• No code export

Pricing and Plans

Free Plan

Starter

Business (Recommended)

Mogul

Pricing Notes

• Guarantee: 30-day money-back
• Trial: 7 days free
• Free domain: Included in paid plans
• Cancellation: Anytime
• Languages: English, German, French, Portuguese, Spanish, Dutch, Italian

Integrations

Native

• Google Analytics
• Facebook Pixel
• Stripe (payments)
• Email sync

Third-party (via Zapier)

• Calendly (scheduling)
• Ninja Forms
• Google Business Profile
• Social media

Limitations

• Fewer integrations than Wix/Squarespace
• No advanced native ecommerce
• Depends on Stripe for payments

Ideal Use Cases

Best For:

• Local service businesses (plumbers, electricians, contractors)
• Freelancers (consultants, designers, coaches)
• Small agencies
• Independent professionals
• Solopreneurs
• Businesses without online presence
• Early-stage startups

NOT Ideal For:

• Advanced ecommerce (many products)
• Highly customized sites
• Large enterprises
• Complex creative portfolios
• Developers wanting full control

Metrics and Growth

• Nov 2022: 26,000 (first month)
• Mar 2023: 1 million
• Nov 2023: 5 million
• Dec 2023: 6 million
• 2024-2025: 10+ million

Competition

• Leader in generation speed
• Focused on service businesses
• All-in-one for small businesses
• Economical alternative to traditional builders

Technical Features

Hosting

• Included in all plans
• Global CDN
• Automatic SSL
• DDoS protection
• 99.9% uptime

SEO

• Automatic optimization
• AI-generated meta tags
• Automatic title tags
• Mobile-first indexing
• Basic schema markup

Mobile

• Automatic responsive
• Device preview
• Speed optimization

Customer Support

• Extensive knowledge base
• Tutorials and guides
• Fast response times reported
• Friendly and expert agents

Roadmap and Future

• Enhanced marketing
• Bookkeeping
• Insurance

• Automatic business optimization
• Automatic site updates
• Automatic blog posts
• Automatic marketing campaigns
• Automatic lead generation

Pros and Cons

Pros ✓

• Ultra-fast generation (30 seconds)
• All-in-one (site + CRM + invoicing + marketing)
• Very easy to use
• Economical for small businesses
• No technical skills required
• Automatic SEO
• Hosting included
• Free domain

Cons ✗

• Limited customization
• Templates tend to look similar
• No advanced ecommerce
• Fewer integrations
• No code export
• AI content may need editing
• Depends on third parties for advanced features

Testimonials

"With Durable, everything felt really obvious and on other platforms I used, it was more complicated. I also love the CRM tool." — Color Wonder Balloon Co.

"Durable is the only website builder that allowed me to apply my artistic side to the creation process. I didn't need to have any technical skills to launch my site." — Verified User

Target Audience

• Small service businesses
• Independent professionals
• Freelancers
• Bootstrap startups
• Local businesses without online presence

• 100+ countries
• Primary focus: USA, Canada, UK, Europe
• Multi-language (7 languages)

• Construction and contractors
• Home services (plumbing, electrical)
• Consulting
• Coaching
• Design
• Photography
• Events
• Health and wellness

Additional Technical Data