Description
HubSpot AI (Breeze)
What is HubSpot AI?
HubSpot AI, known as Breeze, is the artificial intelligence layer integrated throughout HubSpot's entire customer platform. Officially launched at INBOUND 2024, Breeze unifies AI capabilities including Copilot (Assistant), autonomous Agents, Intelligence for data enrichment, and over 80 embedded AI features across Marketing Hub, Sales Hub, Service Hub, Content Hub, and Operations Hub.
HubSpot, founded in 2006 by Brian Halligan and Dharmesh Shah at MIT, revolutionized digital marketing by coining the term "inbound marketing". The company has been publicly traded on NYSE (HUBS) since 2014 and has reached $2.99B in TTM revenue with over 247,000 customers in 2024.
With Breeze, HubSpot positions itself as an AI-first customer platform that enables marketing, sales, and service teams to work more efficiently through AI assistants, autonomous agents, and intelligent automation, all connected to the Smart CRM.
Company and History
| Data | Information |
|---|---|
| Company | HubSpot, Inc. |
| Founded | June 9, 2006 |
| Headquarters | Cambridge, Massachusetts, USA |
| Founders | Brian Halligan, Dharmesh Shah |
| CEO | Yamini Rangan (since 2021) |
| Executive Chairman | Brian Halligan |
| CTO | Dharmesh Shah |
| Ticker | NYSE: HUBS |
| IPO | October 9, 2014 |
| 2024 Revenue | $2.63 billion |
| TTM Revenue (Q3 2025) | $2.99 billion |
| Market Cap | ~$20-38 billion |
| Customers | 247,939 (Q4 2024) |
| Employees | ~8,800 |
Founding Story:
Brian Halligan and Dharmesh Shah met at MIT Sloan School of Management in 2004. They observed a fundamental shift: consumers no longer wanted to be interrupted with advertising, they wanted useful information. In 2006 they founded HubSpot to capitalize on this transformation.
They coined the term "inbound marketing" - the idea of attracting customers with valuable content instead of chasing them with traditional advertising. This philosophy became a movement that includes the INBOUND conference and the book "Inbound Marketing" (2009).
Timeline:
- 2006: Founded in Cambridge, MA
- 2007: First revenue ($255K)
- 2009: "Inbound Marketing" book published
- 2010: $15.6M in revenue
- 2011: $32M round with Sequoia, Google Ventures, Salesforce
- 2014: NYSE IPO at $25/share (~$1B market cap)
- 2017: Launches free CRM (strategic pivot)
- 2020: $400M post-IPO funding
- 2021: Yamini Rangan becomes CEO (Brian Halligan retires due to accident)
- 2022: $1.73B in revenue, 5,895 employees
- 2023: $2.17B in revenue, acquires Clearbit
- 2024: $2.63B in revenue, launches Breeze AI at INBOUND 2024
- 2025: $2.99B TTM revenue, 247K+ customers
Funding:
- Seed/Series A (2007): General Catalyst, Matrix Partners
- Series B (2008): Scale Venture Partners
- Series C/D (2011): $32M - Sequoia Capital, Google Ventures, Salesforce
- Total Pre-IPO: ~$101M
- Post-IPO (2020): $400M
- IPO (Oct 2014): ~$125M raised
Notable Investors:
- Sequoia Capital
- General Catalyst
- Matrix Partners
- Google Ventures (GV)
- Salesforce Ventures
- Scale Venture Partners
Culture and Values:
Dharmesh Shah created HubSpot's famous "Culture Code", a 128-slide deck that defines the company culture. The concept of "HEART" (Humble, Empathetic, Adaptable, Remarkable, Transparent) guides the organization.
Breeze AI - The AI Platform
Breeze Copilot / Breeze Assistant
Personal AI assistant that works across the entire HubSpot platform:
- Meeting preparation
- Content creation
- Strategic analysis
- Note summarization
- Deal analysis
- Accelerated daily tasks
2025 Features:
- Custom Assistants: Create specialized assistants for specific workflows
- Persistent Memory: Remembers preferences and past interactions
- Business Context: Understands your business's unique context
Breeze Agents
Autonomous AI agents that execute tasks end-to-end:
Content Agent:
- Generates case studies, blog posts, landing pages
- Deep understanding of brand and identity
- Auto-insertion of deep links in new content
- Uses the "content graph" for context
Social Media Agent:
- Analyzes post performance
- Suggests personalized content
- Optimizes for engagement and lead gen
Prospecting Agent:
- Automates prospecting activities
- Enrolls leads in sequences
- Assists with qualification
- Monitors CRM and external data
- Identifies outreach opportunities
Customer Agent:
- 24/7 concierge for customers
- Answers questions
- Qualifies leads
- Books meetings
- Multichannel: web, email, Facebook, WhatsApp
Knowledge Agent:
- Analyzes how reps answer questions
- Identifies knowledge gaps
- Fills gaps automatically
Data Agent:
- Specialized researcher
- Extracts data from CRM, documents, and web
- Creates smart properties
- Auto-populates competitor data
Breeze Intelligence
Data enrichment and intent solution:
Data Enrichment:
- Database of 200+ million profiles
- Enriches contact and company records
- External signals: funding, expansions, layoffs
- Now available without HubSpot credits
Buyer Intent:
- Identifies best-fit prospects
- Buying signals
Form Shortening:
- Reduces form friction
- Auto-completes known information
Embedded AI Features (80+)
AI functions integrated across the platform:
Marketing:
- Blog Post Generator with Semrush data
- Content Remix (video → clips, audio, text)
- AI Subject Line Generator
- AI Caption Generator for social
- Email AI Optimization
- Predictive Lead Scoring
Sales:
- Predictive Sales Forecasting
- Deal Analysis
- Meeting Prep AI
- Email Writer
- Call Transcription & Analysis
- Conversation Intelligence
Service:
- Intelligent Ticket Routing
- Response Suggestions
- Knowledge Base AI
- Customer Sentiment Analysis
Content:
- AI Website Builder
- AI Content Assistant
- SEO Recommendations
- Image Generation
HubSpot Hubs
Marketing Hub
- Email marketing and automation
- Landing pages and forms
- Social media management
- Ads management
- SEO tools
- Blog and content management
- Lead scoring
- Marketing analytics
Sales Hub
- CRM and pipeline management
- Email tracking and templates
- Meeting scheduling
- Sales automation
- Quotes and proposals
- Forecasting
- Playbooks
- Conversation intelligence
Service Hub
- Help desk and ticketing
- Live chat and chatbots
- Knowledge base
- Customer portal
- Surveys (NPS, CSAT)
- SLAs
- Conversation routing
Content Hub (formerly CMS Hub)
- Drag-and-drop website builder
- Blog
- SEO tools
- Dynamic content
- Themes and templates
- CDN included
Operations Hub (now Data Hub)
- Data sync
- Data quality automation
- Programmable automation
- Custom code workflows
- Data unification
Commerce Hub
- Quotes and proposals
- Payment links
- Subscriptions
- Invoices
Smart CRM
The heart of HubSpot - free and unlimited CRM:
- Contact & company management
- Deal tracking
- Task management
- Email integration
- Meeting scheduling
- Reporting dashboards
Pricing and Plans
Pricing Model (2024-2025)
HubSpot uses seat-based + marketing contact pricing:
Seat Types:
- Core Seats: General editing access across all hubs
- Paid Seats: Specific Sales/Service Hub functions
- View-Only Seats: Free and unlimited
Plans by Hub
Marketing Hub
| Plan | Price | Contacts | Features |
|---|---|---|---|
| Free | $0 | 100 | Basic email, forms, live chat |
| Starter | $15/seat/mo | 1,000 | Remove branding, basic automations |
| Professional | $890/mo | 2,000 | Automation, A/B testing, SEO |
| Enterprise | $3,600/mo | 10,000 | Advanced reporting, custom events |
Onboarding fees: Professional $3,000, Enterprise $7,000
Sales Hub
| Plan | Price | Features |
|---|---|---|
| Free | $0 | Pipeline, basic email tracking |
| Starter | $15/seat/mo | 2 pipelines, quotes |
| Professional | $90/seat/mo | Sequences, forecasting, 15 pipelines |
| Enterprise | $150/seat/mo | Custom objects, 50 pipelines |
Onboarding fees: Professional $1,500, Enterprise $3,500
Service Hub
| Plan | Price | Features |
|---|---|---|
| Free | $0 | Basic ticketing |
| Starter | $15/seat/mo | Live chat, meeting booking |
| Professional | $90/seat/mo | Knowledge base, customer portal |
| Enterprise | $150/seat/mo | Playbooks, goals |
Onboarding fees: Professional $1,500, Enterprise $3,500
Content Hub
| Plan | Price |
|---|---|
| Starter | $15/seat/mo |
| Professional | $450/mo |
| Enterprise | $1,500/mo |
Starter Customer Platform
All-hub bundle at Starter: $15/seat/month
Breeze AI Pricing
- Breeze Assistant: Included in Free+ plans
- Breeze Agents: Included in Professional and Enterprise
- Runs on HubSpot Credits for consumption
Discounts
- 10% annual discount (Starter/Professional)
- 25% for startups (Growth Suite)
- 40% for nonprofits
- 30-90% first year for qualified startups
Business Metrics
Financial
| Metric | Value |
|---|---|
| 2024 Revenue | $2.63B |
| TTM Revenue (Q3 2025) | $2.99B |
| Q3 2025 Revenue | $809.5M |
| YoY Growth | ~20% |
| Non-GAAP Op. Margin | 17.5% |
| Cash & Securities | $2.2B |
| 2024 R&D Spend | $779M |
Revenue Growth
| Year | Revenue | Growth |
|---|---|---|
| 2019 | $674.9M | - |
| 2020 | $883.0M | 31% |
| 2021 | $1.30B | 47% |
| 2022 | $1.73B | 33% |
| 2023 | $2.17B | 25% |
| 2024 | $2.63B | 21% |
Customers
- 247,939 total customers (Q4 2024)
- 21% YoY customer growth
- $11,312 ARPU (revenue per customer)
- 35%+ of Pro+ customers use 4+ hubs
- 1,700+ apps in App Marketplace
Integrations and Ecosystem
App Marketplace
- 1,700+ integrations available
- Categories: CRM, Marketing, Sales, Service, Productivity
Featured Integrations
- Salesforce (bidirectional)
- Microsoft 365 / Outlook
- Google Workspace
- Slack
- Zoom
- Shopify
- Stripe
- QuickBooks
- Zapier
- WordPress
API & Developer Tools
- Complete REST API
- Webhooks
- Custom code actions
- CRM extensions
- UI extensions
Relevant Acquisitions
| Year | Company | Purpose |
|---|---|---|
| 2023 | Clearbit | Data enrichment |
| 2024 | Frame AI | AI customer service |
| 2025 | XFunnel | Marketing attribution |
Competition
| Competitor | HubSpot Differentiator |
|---|---|
| Salesforce | HubSpot easier, better for SMB |
| Marketo (Adobe) | HubSpot all-in-one, less complex |
| Mailchimp | HubSpot more complete, integrated CRM |
| Pipedrive | HubSpot more marketing features |
| Zoho CRM | HubSpot better UX, more integrations |
| ActiveCampaign | HubSpot more enterprise-ready |
Target Audience
Segments
HubSpot segments its market as:
- 2-20 employees: Startups and small businesses
- 20-200 employees: Growing SMB (core market)
- 200-2,000 employees: Mid-market
- 2,000+: Enterprise
Ideal Users
- Marketing teams seeking automation
- Sales teams needing CRM
- Service teams for help desk
- RevOps to unify data
- Startups and SMBs in growth mode
Industries
- SaaS / Technology
- Professional Services
- E-commerce
- Education
- Healthcare
- Financial Services
- Manufacturing
INBOUND Conference
HubSpot's flagship annual event:
- 10,000+ attendees
- World-class speakers
- Product launches
- Networking
- Location: Boston, MA
Certifications and Training
HubSpot Academy
- Free marketing, sales, service courses
- Industry-recognized certifications
- 500,000+ certified professionals
Popular Certifications
- Inbound Marketing
- Content Marketing
- Email Marketing
- Sales Software
- HubSpot Marketing Software
- Revenue Operations
Recognition
- Gartner Magic Quadrant Leader (Marketing Automation)
- G2 Leader (CRM, Marketing Automation, Sales)
- TrustRadius Top Rated
- Glassdoor Best Places to Work
agent.ai
At INBOUND 2024, Dharmesh Shah also announced agent.ai, the first professional network for AI agents:
- 47,000+ registered users
- 1,700+ builders creating agents
- Agent Builder to create agents from scratch
- Agent marketplace for marketing, sales, and service
Key Features
Breeze Assistant - personal AI copilot across the platform
Autonomous Breeze Agents for Content, Social, Prospecting, Customer
Breeze Intelligence for data enrichment (200M+ profiles)
Free unlimited Smart CRM as foundation
80+ embedded AI features across all hubs
Content Remix - transforms video into multiple assets
AI Blog Post Generator with Semrush data
AI-powered Predictive Lead Scoring
Predictive Sales Forecasting
Conversation Intelligence for call analysis
AI Website Builder for site creation
24/7 multichannel Customer Agent
Knowledge Agent to fill knowledge gaps
Data Agent for automated research
Customizable Custom Assistants per workflow
Persistent Memory - remembers past interactions
1,700+ integrations in App Marketplace
HubSpot Academy with free certifications
agent.ai - professional network for AI agents
Unified platform for marketing, sales and service
Use Cases
Email marketing automation and nurturing
Sales pipeline and CRM management
Lead generation with landing pages and forms
Customer service help desk and ticketing
AI content creation (blogs, social)
Automated prospecting with AI agents
24/7 customer support with Customer Agent
Contact and company data enrichment
Predictive lead scoring for prioritization
Sales forecasting for accurate projections
Sales conversation analysis
Knowledge base for self-service support
Automatic meeting scheduling
Social media management and scheduling
SEO and web content optimization
Marketing reports and analytics
Multi-platform ads management
Cross-hub automation workflows
Customer portal for clients
Automated NPS and CSAT surveys
Information
Company
HubSpot, Inc.
Website
www.hubspot.comUser Reviews
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