Description
Ideogram
What is Ideogram?
Main Models
Ideogram 3.0 (March 2025)
- Photorealism: Natural lighting, smooth gradients, realistic textures
- SOTA text rendering: Legible, artistic text, multiple fonts/languages
- Style Reference: Upload up to 3 images → control aesthetics
- 4.3B Random Styles: Explore automatic presets
- Style Codes: Save and reuse styles
- Performance: 25% better than 2a in human preference tests
- Speed: 15% faster in single-image generation
- Improved hands: Better hand rendering
Ideogram Character (July 2025)
- Character consistency with 1 single reference image
- Persistent character across multiple generations
Ideogram 2.0 (August 2024)
- Multiple styles: realistic, design, 3D, anime
- Improved text clarity vs 1.0
Ideogram 1.0 (February 2024)
- First major model launch
- Reduces error rates in text rendering
Key Features
#1 Text Rendering
- Legible, artistic, stylized text
- Logos, posters, marketing materials
- Multiple fonts: handwritten, 3D, graffiti
- Long texts with better alignment
- Typography tag for text focus
Style Reference System
- Upload up to 3 reference images
- Control colors, textures, mood
- Perfect for brand consistency
- No additional prompts required
4.3 Billion Presets
- Random style feature
- Explore unique mixes
- Save with Style Codes to reuse
Canvas Editor
- Magic Fill: AI-native inpainting
- Extend: Outpainting to expand images
- Replace Background: Background change
- Real-time editing
Batch Generation
- Up to 500 prompts via CSV (Pro/Team plans)
- Perfect for scale customization
- Quick ideation
Describe Feature
- Image → detailed description
- Enhanced creative control
- Improved scene descriptions
Magic Prompt
- Brief idea → detailed prompt
- AI-powered prompt refinement
- Improves visual results
Aspect Ratio Control
- Presets: vertical, square, horizontal
- Range: 1:3 to 3:1
- Seamless resize
Photorealism
- Natural lighting
- Realistic textures and depth
- Strong for objects/scenes
- Inconsistent faces (limitation)
Pricing
Free Plan
- 20-25 slow prompts/day
- Queue-based generation (slower at peak times)
- Community gallery access
- Describe feature
- Download compressed JPGs
- Public images
Basic Plan
- $7/month ($8/month reported by users)
- 400 priority prompts/month + 100 slow/day
- Priority queue (faster generation)
- Ideogram Editor
- PNG downloads (original quality)
- Upscaling
- Tiling feature
Plus Plan
- $16/month
- 1,600 images/month (400 prompts/month)
- Private generations
- Unlimited slow prompts
- Priority access to new features
- All Basic features
Pro Plan
- $48/month
- 400 images/day (100 prompts/day)
- Batch Generation (CSV, up to 500 prompts)
- Priority access
- Private generations
- All Plus features
API Access
- Available for developers
- Integrate into apps/workflows
- Character consistency API (with reference image)
- Custom model training available ($1M+ images/month min)
Company
HQ: Toronto, Canada
Founders:
- Mohammad Norouzi (CEO) - Ex Google Brain, Imagen
- William Chan - Ex Google Brain
- Chitwan Saharia - Ex Google Brain, Imagen
- Jonathan Ho - Ex Google Brain, UC Berkeley
- Seed: $16.5M USD (2023) - a16z, Index Ventures
- Series A: $80M USD (Feb 2024) - a16z lead
- Total: $96.5M+
Use Cases
- Professional logos
- Posters and promotional materials
- Landing page concepts
- Product photography
- Typography-heavy designs
- Social media graphics
- Campaign visuals
- Website banners
- Ad creatives
- Brand collateral
- Professional-quality assets in seconds
- Scale customization (Batch Generation)
- Fraction of traditional costs
- Memes with legible text
- Quote graphics
- Blog post visuals
- YouTube thumbnails
- Brand consistency (Style Reference)
- Logo design
- Packaging design
- Corporate design
- Concept art
- Storyboarding
- Style experimentation (4.3B presets)
Advantages
✅ Style Reference: 3 images for aesthetic control
✅ 4.3B presets: Random styles + Style Codes
✅ Free tier: 20-25 prompts/day
✅ Improved photorealism: Lighting, textures, depth
✅ Batch Generation: 500 prompts via CSV (Pro)
✅ Canvas Editor: Magic Fill, Extend, Replace Background
✅ Fast generation: 15% faster than 2a
✅ #1 ELO rating: Surpasses competitors in human evaluations
✅ Toronto startup: Google Brain founders
✅ Well-funded: $96.5M (a16z)
✅ Low pricing: $7/month entry point
Limitations
❌ Not best for art: Midjourney V7 superior for pure art
❌ Fewer features: No advanced editing like Leonardo/Photoshop
❌ Learning curve: New prompting language vs other models
❌ Limited free tier: Only 20-25 prompts/day
❌ API min usage: Custom models require 1M+ images/month
❌ Limited photorealism: Strong for objects, weak for humans
Key Features
#1 text rendering: legible, artistic text better than competitors
Ideogram 3.0: improved photorealism, #1 ELO rating
Style Reference: upload 3 images to control aesthetics
4.3B Random Styles with Style Codes to reuse
Canvas Editor: Magic Fill, Extend, Replace Background
Batch Generation: up to 500 prompts via CSV (Pro)
Ideogram Character: character consistency with 1 image
Typography tag: specific text focus
Magic Prompt: AI-powered prompt refinement
Describe feature: image → detailed description
Aspect Ratio Control: 1:3 to 3:1 seamless
Multiple styles: realistic, design, 3D, anime
Upscaling and tiling features
Private generations (paid plans)
Priority queue: faster generation
API access for developers
Custom model training (enterprise)
Free tier: 20-25 prompts/day
Original quality PNG downloads
Community gallery and sharing
Use Cases
Professional logo design with legible text
Posters and promotional materials
Marketing graphics for social media
Website banners with typography
Ad creatives and campaign visuals
Product photography mockups
Landing page concept visuals
Brand collateral with text rendering
Memes with artistic text
Quote graphics for social media
Blog post visuals and thumbnails
Packaging design with typography
Corporate design materials
Small business promotional assets
Concept art and storyboarding
Brand consistency (Style Reference)
Typography-heavy graphic design
Batch scale customization
Creative style exploration (4.3B presets)
Character-consistent illustrations
Information
Company
Ideogram AI Inc.
Website
ideogram.aiUser Reviews
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